 As with any effective marketing strategy, the right process is vital. It’s the time you spend on the prep work that ultimately gives you great results."John J. Bowen Jr., founder and CEO, CEG Worldwide |
Making a Presentation? Use These Dos & Don'ts
John J. Bowen, Jr. | On Wall Street, August 2014
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Summary: Presentations have become increasingly important marketing tools for top advisors — but they still strike fear into the hearts of many. At my firm, CEG Worldwide, we have been using both in-person and Web-based presentations successfully for years to reach out to our ideal prospective clients, and we now coach elite advisors on how to use them as well.
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